Product packaging design fulfills many roles in the sales process, from simply capturing the interest of a customer to fully conveying the key brand attributes. The most noticeable way packaging contributes to branding is through the color. If used correctly colors with definite emotional or customer appeal will help to brand the product.
The packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important!
It’s a practical tool, yes. But it’s also more than that. Like any good design, packaging tells a story. All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly if we should buy a product or not.
You’re going to want to think about packaging differently if the product is going to be sold online and shipped than if it’s going to need to stand out from the competition on a big-box store shelf. Items that will be sold online probably shouldn’t have a lot of extra space that could cause the product to rattle around, or the package to bend. And those that will be on a boutique shelf will need to catch the eye of a buyer surrounded by cutesy items in cutesy packages.
There are three “layers” of Packaging boxes: outer packaging, inner packaging, and product packaging. Your product may need one or all three of these.
The outer packaging is the first thing a customer is going to see. It’s what protects your product from the elements. This could include the box that the product is shipped in or the shopping bag the item is placed in at the store.
Inner packaging is what keeps your product nestled safely in the outer packaging. This might be packing peanuts or tissue paper that stops something from getting jostled or scuffed. Or it might be a sealed bag that acts to preserve freshness.
Product packaging is what most people think of when they think of packaging: it’s the box the toy comes in, the bottle with a label, the tag on a garment, the wrapper of a candy bar.
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Symbols used on packaging also help to illustrate a brand. Packaging materials can carry a clear brand message through the use of images, icons, and characters. The font choice is crucial here to attract the eyes of buyers.
Finally, shape can play an important role. Exceptionally formed and unique packaging can set your product apart in a compressed market where competition is high. Packaging can create a huge difference to your product.Variety of custom boxes like cardbord boxes, carrugated boxes,nail packaging boxes. The material used by our designers could leave an unforgettable impression on Customers who buy your product.